Beyond Minimalism: A Japanese-Inspired UX for the Web
After looking at why Japanese websites often feel overloaded, and what Western UX can learn from them, the obvious question is simple:
Interfaces, Japanese web design, and the context behind design choices.
3 published entries
These series give this subject an intentional reading order.
Japanese interfaces as a lens for attention, density, context, and cultural design choices.
See the 3-part reading order →After looking at why Japanese websites often feel overloaded, and what Western UX can learn from them, the obvious question is simple:
Western web design has spent years removing things: navigation, sidebars, copy, options, hesitation. What remains is familiar: a hero image, a short promise, one button, three benefit cards, and maybe a testimonial.
Open Yahoo! Japan after browsing a Western startup website and the contrast is immediate. The Western page gives you a hero image, a sentence, and a button. The Japanese page gives you news, weather, shopping, finance, auctions, login, campaigns, rankings, emergency notices, and many routes elsewhere.